Keeping It Simple

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By: TOM BRANNA

Editor

It was 2011 when Adina Grigore started making skin care products with a limited number of ingredients inside her Brooklyn, NY kitchen. Now based in Denver, CO, Grigore shares her story “about fighting the good fight” as her S.W. Basics brand continues to expand nationally. Before I started S.W. Basics I was: A holistic nutritionist and personal trainer. Our hero product is: Our 3-ingredient cream! It’s super rich and water-free. It healed my skin tremendously and is the reason I started th...

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